Starbucks Red Cup Day 2024

Starbucks Red Cup Day 2024 – Starbucks visitors usually spike on its annual Red Cup Day as patrons flock to the chain to order a specialty holiday beverage and receive a complimentary reusable red cup.

Red Cup Day Drove a higher visit spike in 2024

Starbucks’ Red Cup Day came roaring back in 2024, with Thursday, Nov. 14 — the promotion day — receiving 42.4% more visits than the recent Thursday daily visit average. And Red Cup Day didn’t just drive visits relative to a regular weekday — the promotion brought a 9.4% lift in overall weekly visits to Starbucks during the week of the event.

The relative visit bump was significantly higher than on Red Cup Day 2023 — when visits on Thursday, Nov.16th, 2023, were only 25.0% higher than the previous five Thursday averages and even outshined the already strong performance of Red Cup Day 2022.

Red Cup Day beats PSL.

As usual, Red Cup Day at Starbucks drove a more significant visit spike than the launch of the chain’s popular Pumpkin Spice Latte (PSL): During the week of the PSL launch, visits rose 9.7% compared to the first week of H2 (July 1st-7th 2024), while Red Cup Day drove a 12.9% foot traffic bump relative to that same baseline.

Nevertheless, the recent data also indicates that the PSL remains a seasonal fan favorite — Starbucks received more weekly visits on the PSL’s arrival week than when it launched the holiday menu, when visits increased 6.7% relative to the beginning of H2.

Starbucks owns the calendar.

In 2024, Red Cup Day followed several weeks of year-over-year (YoY) visit dips at Starbucks, with weekly foot traffic between Sept. 2 and Nov. 10, 2024, down an average of 4.4% YoY. However, the promotion’s success — which drove YoY visit growth for the first time since August — showcases Starbucks’ expertise in driving visits by owning the calendar.

The chain has succeeded in organizing a buzz around its branded cups every year that pressure visits at some point of what would otherwise be an off-season. Even in these 12 months, when customers appeared to be tightening their purse strings and reducing discretionary spending before the vacations, Red Cup Day managed to force shoppers to Starbucks stores to look for vacation drinks and free swag.

How do I get a red cup at Starbucks?

Customers who order a holiday drink on Thursday, Nov. 14, will be rating a loose reusable red cup. The offer is available while supplies last and applies to any size of vacation drink, whether hot, iced, or mixed.

What drinks qualify for Red Cup Day?

Holiday beverages consist of classics like the Peppermint Mocha, Chestnut Praline Latte, and Caramel Brulée Latte, along with seasonal options consisting of the Apple Crisp Oatmilk Macchiato, Cran-Merry Refresher, Pumpkin Spice Latte, and Pecan Crunch Oatmilk Latte.

What are the dimensions of a Starbucks red cup?

The cup holds sixteen ounces. Order any size hand-made vacation drink, hot, iced, or mixed, and get a loose grande (16-ounce) reusable red cup while supplies last.

What are the holiday liquids at Starbucks?

Here are the Starbucks holiday drinks released

• Peppermint Mocha: Espresso Roast blended with steamed milk, peppermint-flavored syrup, and sweet mocha sauce, crowned with whipped cream and dark chocolate curls.
• Caramel Brulée Latte: Espresso, steamed milk, and caramel brulée sauce completed with whipped cream and a crunchy caramel brulée topping.
• Chestnut Praline Latte: Espresso and steamed milk combine to create caramelized chestnut flavors crowned with whipped cream and spiced praline crumbs.
• Iced Gingerbread Oatmilk Chai: Warm notes of gingerbread blended with chai spices and creamy oat milk.
• Iced Sugar Cookie Almondmilk Latte: Starbucks® Blonde Espresso combines sugar cookie flavors and almond milk on ice.